The modelling team at the UK Health Forum in collaboration with Cancer Research UK have published a paper on the health and economic benefits of a ‘tobacco-free UK’ (where the smoking prevalence is less than 5% of the population). This study predicted that achieving a smoking prevalence of 5% by 2035 would result in the avoidance of 100,00 new cases of smoking-related diseases over 20 years, which includes 35,9000 cases of cancer compared to current trends of smoking prevalence. Furthermore, this could save the NHS £67million in 2035 alone.